How to Write a Website RFP That Will Enable An Apples-to-Apples Comparison
Fact is, Website RFP’s rarely result in proposals that enable an apples-to-apples comparison and easy selection.
If you have ever issued a website RFP, you have probably been the recipient of proposals that are so different, an apples to apples comparison is next to impossible, making the process of selecting web vendors even more complex than it already is.
Top 7 Reasons Website RFP’s Do Not Result in Strong Proposals
- Website requirements are too vague and vital aspects such as SEO, Usability, Conversion and Mobile usage are often overlooked – and require additional investment after the website goes live.
- Without a website mission the website may fulfill the vision of the vendor, rather than the business, brand or entity it is being built for.
- Absence of KPI’s (key performance indicators) lead the website to be more creative than functional.
- Without definition of target audiences the website must be generic to appeal to all.
- “Pages” are used to define scope, rather than planning a user experience with a purpose.
- Costs increase exponentially when RFP does not require ownership (vendor can lock site into proprietary platform making a change in the future very costly).
- Not requesting ability to update, add, or modify content can quickly make the website outdated, reduce performance and exponentially increase website maintenance and marketing costs.
Building an RFP?
Whether you are steward of a website for a government agency, a multinational brand, small business or for yourself, you cannot afford to enter into this process without the information necessary to create the website you need to deliver the results you need to succeed for the investment you will make.
Writing a better RFP will greatly increase the quality of the proposal you will receive.
Million Dollar Websites provides a non-technical guide to what you can do to greatly increase the quality of responses to an RFP and promote more “apples-to-apples” comparison of proposals, making the selection of a vendor much easier, enjoyable and effective.