EVERY website is vulnerable to attack. Cyber-security isn’t just for Facebook, Twitter, Amazon, political campaign, and U.S. Government websites. Hackers are a real threat to millions of websites across every industry. Your website could be the target of a hacker at any moment.
If Your Website is Vulnerable to Hackers, Your Business is Vulnerable
Whether your website is one of the millions that run on WordPress, build from HTML, or on a proprietary platform, updates are imperative to protecting your website. If you’ve read my book, you know that your website is the most visible aspect of your brand. Having your website go down is like closing your doors…often times at the most inconvenient time.
Your website is your 24/7 greeter, marketing channel, sales person, customer service department and resource for strategic partners, investors, and media. Your business relies upon the website. It is important to recognize the risk and impact of having your website hacked.
Negative Impacts of Having Your Website Hacked
The impact of a hacked down website affects more than the website’s visibility to visitors. A hacker can completely take over your website, create new administrator accounts, lock you out, access customer data, financial accounts, and/or put a halt to eCommerce – your source of income. No one is exempt from hack attempts. I have had a website hacked over the years, and know of many experts who have experienced a wide range of attacks that have taken the website down. The better prepared you are, the less you have to worry about a hacker hijacking your website, and the resources required to eliminate the risk or to recover from a website hack.
Impact on SEO
Website downtime also affects your quality score, used by search engines to qualify your pages and posts for search engine results. Hackers are not the only force that can make your website disappear from the internet or Google search results. (I tell an eye-opening story about how the webmaster of global consumer brand I was working with inadvertently wiped the brand website from the Internet…completely…in my book). The point is, even experienced professionals are challenged to keep up with the threats and updates related to a website. If you want to operate in the digital economy, you must be prepared to manage the website as the vital business asset that it is.
Recently WordPress released an update to address vulnerability that could allow hackers to deface your website. WordPress is continually updating to avert risks to websites built on the platform. I explain why WordPress is an advantage over most proprietary CMS (content management systems) and HTML home-crafted DIY (do-it-yourself) websites in Million Dollar Websites, but suffice to say, if you want to spend more time running your business than dealing with technical issues, this platform offers a solid solution.
Regardless of how your website was built, there are basic steps you can take for a basic level of confidence. Hackers are continually looking for security vulnerabilities to capitalize upon, so be sure to stay current.
3 Simple CyberSecurity Steps You Should Verify About Your Website Today:
- Is your business website operating on the most current platform with ongoing security updates?
- Is the website being backed up regularly?
- Is there an action plan for recovery if the website is hacked?
If you can end the day with peace of mind on these three questions you have the basics covered.